Op-Egg: Advertisers, please just let bacon be bacon
Walking to work the other morning I was assaulted by two wildly contrasting adverts for breakfast products. The first amazed me by how flawed it was; the other tantalized with its genius.
First off, for Weight Watchers bacon - "putting bacon back on the table" (or something) it screamed. I had to go back and check. It looked like a scene from ER, some sort of cauterized flesh, or healing scar tissue. This was bacon that had received a surgical procedure, precision engineered to remove every morsel of delicious flavourful fat. Probably with a laser. This isn't bacon in my book, it's bastardized pig flesh.
It troubled me deeply. If you shouldn't eat bacon because you're a bit chubby then hold off and eat it rarely, but eat good bacon, thick cut with all its flavour intact.
I couldn't shake this image until when rising up the escalator at Euston, like some pre-raphaelite vision of beauty a series of pictures flashed before me on one of those little TV advert things. "Saturday is breakfast day" it said as a flurry of close up, almost pornographic images flickered - an oozing poached egg, glistening almost weeping bacon - and then a big pack of Lurpak butter. This is more like it. Proper breakfasting should be sexy, indulgent and full of delicious fatty stuff, not some ascetic self-flaggelation. That's what muesli's for.