The London Review of Breakfasts

"Hope is a good breakfast, but it is a bad supper." (Francis Bacon)

Saturday, April 25, 2009

Op-Egg: Advertisers, please just let bacon be bacon

by Hashley Brown
Walking to work the other morning I was assaulted by two wildly contrasting adverts for breakfast products. The first amazed me by how flawed it was; the other tantalized with its genius.

First off, for Weight Watchers bacon - "putting bacon back on the table" (or something) it screamed. I had to go back and check. It looked like a scene from ER, some sort of cauterized flesh, or healing scar tissue. This was bacon that had received a surgical procedure, precision engineered to remove every morsel of delicious flavourful fat. Probably with a laser. This isn't bacon in my book, it's bastardized pig flesh.

It troubled me deeply. If you shouldn't eat bacon because you're a bit chubby then hold off and eat it rarely, but eat good bacon, thick cut with all its flavour intact.

I couldn't shake this image until when rising up the escalator at Euston, like some pre-raphaelite vision of beauty a series of pictures flashed before me on one of those little TV advert things. "Saturday is breakfast day" it said as a flurry of close up, almost pornographic images flickered - an oozing poached egg, glistening almost weeping bacon - and then a big pack of Lurpak butter. This is more like it. Proper breakfasting should be sexy, indulgent and full of delicious fatty stuff, not some ascetic self-flaggelation. That's what muesli's for.


Blogger A Lovely Life said...

Here here!

1:35 PM, April 25, 2009  
Blogger Le laquet said...


In France the dread that is Weightwatchers have just brought out their own camembert - *shudder* I cannot begin to describe it *shudders again*

5:04 AM, April 27, 2009  
Anonymous martin said...

My beef* with the Lurpak ads is that they seem to be limiting brekkie to Saturdays. The fact that they advertise this in the Sunday supplements makes it all the more confusing.

* in the form of Lorne Sausage, of course.

11:54 AM, April 27, 2009  
Blogger RNM said...


1:34 PM, April 30, 2009  
Anonymous Anonymous said...

Next you'll be saying "its all meant to be fried - after all it is called a fry up".

There's nothing wrong with eating a healthier option - after all we don't all wanna be lard arses like our cousins across the pond or indeed the average builder.

The best breakfast I've ever eaten had nothing that had been fried on the plate.

Lastly one word to think about - Cholesterol.

Live long and prosper (on bacon)


2:43 PM, April 29, 2010  

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