Op-Egg: Tinie Tempah's penchant for nice tea
Rappers have a taste for the finer things in life and not only do they love luxury goods but they love telling us about their love of luxury goods. Cristal champagne is the most famous example but Courvoisier, Bentley and Rolex have all been praised by hip hop types. Now no one likes conspicuous consumption more than me, but isn’t it a little disappointing that they went for such obvious brands?
If I was in a position to influence popular tastes then I’d go for something more distinctive; something that speaks of taste without being pretentious. This must have been the thinking behind top grime artist Tinie Tempah’s (real name Patrick Okogwu) decision to plug Yorkshire Tea on twitter yesterday. His exact words were “Omdz move over PG Tips.” I’m not sure exactly what he means but the sentiment is clear – Mr Tempah is a discerning tea drinker and he is not afraid to shout about it. Not as discerning, however, as one of his fans who comments that he prefers Yorkshire Gold calling it “the Cristal of teas”.
Tinie Tempah is currently riding high in the charts with Pass Out. Let’s hope that Taylors of Harrogate, producers of Yorkshire Tea, will not now try to distance themselves from their place in popular music as the makers of Cristal did so disdainfully with American rappers. Perhaps they would like to sponsor his next tour with a special one off free gig at Bettys Tea Rooms in Northallerton.