The London Review of Breakfasts

"Hope is a good breakfast, but it is a bad supper." (Francis Bacon)

Friday, September 26, 2008

Op-Egg: The Credit Brunch

by Cher E Jamm

We live in frugal times my friends, and it is in times like these that we must band together. It is the time to become stoic. A time to remember the tales our grandparents regaled us with, of rations and reuse.

Credit Crunch is a phrase that has become synonymous with our daily lives. At every turn apocalyptic headlines herald the end of our credit-frenzied existence. No more credit cards, mortgages, personal loans. Frivolity is now frowned upon.

It is time, good people, to shun lunches and dinners at restaurants, and, dare I say it, resurrect brunch. Later than breakfast, and earlier than lunch, brunch lives in that grey area we all too often fill with cups of tea and biscuits (or in my case, a cheeky second croissant) in the run up to 1pm. But what waste! Brunch is where you can have breakfast and lunch at the same time, thereby saving on two meals by rolling them into one. Brunch is where you can have a Full English or Fish and Chips or quite possibly both and still not be singled out for being a pig. Brunch is the future.

All our favourite caffs still serve food at brunchtime, so you can still enjoy your usual fare at the usual price and give two fingers to Pret-a-Manger at lunchtime, or better still, why not cook it yourself? Invite some friends round and get every person attending to bring one breakfast ingredient – bacon, eggs, sausage, beans, and toast – even black pudding if you’re feelin’ fancy. What a lovely way to start the day - friends, brunch and a chin-wag before setting off to work. And if you’re a little bit late into the office, just explain – with a nod to Gordon Brown – that it’s economic factors outside your control that have made you late.

A recession does not have to mean the end of the world as we know it. Many things are born out of hardship – art thrives in difficult times. It gives musicians something to sing about, painters something to, erm, paint about and writers something to write about. It reminds us what is important and teaches us there is more to life than living beyond our means. It is a time when we should turn to our fellow human and ask: fancy a spot of brunch?


Anonymous Krista said...

Yes! I've been waiting for you folks to say that for years! (4.5 years, to be exact. I arrived on your shores from America nearly exactly 4.5 years ago and I've been more or less deprived of my brunch ever since!

4:23 PM, September 28, 2008  
Anonymous Little Piggy said...

Mmmm...brunch...makes me think of waffles and crispy bacon and maple syrup...mmm...

11:07 AM, September 29, 2008  
Anonymous Anonymous said...

If you roll lunch and dinner into one, would it be called Linner or Dunch?

12:57 PM, September 30, 2008  
Anonymous Professional Housegirlfriend said...

Only problem with that, you see, is that most of us left pinching our pennies have 'lunchbreaks' at work, which tend to span between the very 'lunchly' period between noon and two o' clock. If you can bend the rules, you'll be saving some calories too, I'm certain.

5:45 PM, November 27, 2008  

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